Social media marketing refers to the process of gaining website traffic or attention through social media sites.

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

Social Media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Some example are shown below with the use of different tools.

Increasing web site traffic without doubt has numerous benefits, and achieving steady growth should be a constant objective.

There are times when an increase in web site traffic needs to be raised quickly, and for a set period of time, for special promotions, web site traffic analysis and testing the effectiveness of various landing page and other web site features. With this in mind, I thought ok ten tips that are quick and easy.


1. Create ContentYou must create fresh high quality content. One of the easiest ways to achieve this is to write a Blog at least once per week, preferably twice weekly if you're new to Blogging so you can build up a resource of content on your site for long term Social Sharing .

2. Multiple Micro Blogging AccountsCreate and maintain multiple Micro Blogging accounts. You can have more than 1 Twitter account, and there are numerous other Micro Blogging services you can register for. 

3. Content Sharing ProgramA content sharing routine is necessary for the duration of your promotion. Regularly share your content items and special landing pages throughout your Micro blogging Network. Yes its broadcasting and anti-social. Therefore, you must also share high value content of others as well. Do not solely send traffic to only your site.

4. Personal Social Media ProfilesUse your Social Media profile updates on Google Plus, Linkedin, and Facebook in a similar fashion to Micro blogging Two things to watch in these networks is the quality and frequency among other things must be closely monitored. These networks are far less forgiving than Micro blogging when it comes to a more or less, out and out pull approach to drawing in web site traffic.

5 Use Discussions and ForumsParticipate in wall discussions and forums. Which ones depends on your target audience. If its B2B Linkedin is first choice, and from my brief experience with Google + for businesses. I have to recommend G+ as it appears to be taking a rather professional slant at this stage. If B2C is your focus, Facebook is going to be your primary touch point at this stage.

Start and participate in discussions, often commenting on others' discussion is as effective as developing your own (and associated content) without all the extra hours of work. Be sure your comments add value to the conversation and don't forget to post your web site's URL.

6. Develop and Promote VideoDevelop a video its not that hard. A product I use is Showvideo which interfaces with PowerPoint to video your PowerPoint presentations, which can be posted on your web site and YouTube. Its a start that doesn't have to cost your company a fortune in financial or human resources.

7 Pay Per Click AdvertisingPay per Click Programs for short term projects is the way to go. Pay per Click can be the perfect test for your keywords and landing pages to provide the traffic you require to meet the goals of the short term increase web site traffic program.

Google Adwords, Facebook and Linkedin all offer outlets for your  Pay per click campaigns. Again clearly identify your audience and their expectations.

8. Contests and Give Away'sContests and give away's never fail to deliver traffic well almost never. In the past a simple download of a White Paper may have delivered some additional web site traffic, these days the stakes are somewhat higher. If you want to draw attention to your site and business, you must be prepared to supply the lucky individual with something of true value. Again, understanding your audience is key.

Into the Land of the GrayThese last 2 can undoubtably deliver significant traffic to your web site however, its value must be considered when evaluating the data and due consideration given to how the traffic was delivered.

Additionally , due care and consideration must be taken when selecting a service provider, as there is the potential to get some Social Media accounts suspended if the proper processes are not carefully implemented. We can help you with this on a POA basis.

9. Purchasing Facebook LikesIf done with care, buying blocks of Facebook Likes can have both short and long term benefits. Its true this is paid traffic however, the flow on effect of these additional Facebook Likes throughout the Facebook network, and their affect on Search Results (Primarily Bing) does bring in additional traffic that is targeted to your business requirements.

10. YouTube Views and OtherSame scenario as purchasing Facebook Likes, and with similar risks and benefits. Again, done with care and a sudden surge in YourTube Views and comments has the potential to push your Video up in the rankings and increase web site traffic accordingly..

Note: It is possible to purchase Google + clicks. However, at this stage of the game, with Google Plus being so new its not recommended at this time. Google's famous for its anti spam algorithms and being picked up on G+ could have detrimental impact on your Google search results. Keep in mind, Google owns YouTube.

The Last WordIncreasing web site traffic is always gong to be beneficial in some way or form to your business. The above methods work for delivering the web site traffic you require to achieve your business goals. Give it a go and let me know your results. 

Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.Off the Internet, viral marketing has been referred to as “word-of-mouth,” “creating a buzz,” “leveraging the media,” “network marketing.” But on the Internet, for better or worse, it’s called “viral marketing.” While others smarter than I have attempted to rename it, to somehow domesticate and tame it, I won’t try. The term “viral marketing” has stuck.

Some viral marketing strategies work better than others. But below are the six basic elements you hope to include in your strategy. A viral marketing strategy need not contain all these elements, but the more elements it embraces, the more powerful the results are likely to be. An effective viral marketing strategy:

1. Gives away products or services;
2. Provides for effortless transfer to others;
3. Scales easily from small to very large;
4. Exploits common motivations and behaviors;
5. Utilizes existing communication networks;
6. Takes advantage of others’ resources.

World gurus and top marketing directors acknowledge SOSTAC as a very effective planning system – which you’ll very quickly be able to use again and again whether for business plans, marketing plans or even your own personal life plans. 
The picture shows how to implement SOSTAC model and which questions  wen need to ask. 

In the past few years, blogs have evolved so much that I’m actually finding it hard to define what it really is. Also known as weblogs, blogs may be hard to describe but easy to recognize. A blog can be recognized by the way its content is organized. 
Nowadays, people use blogs to express themselves or their expertise. Visitors read blogs as  source of information or because they find the writer interesting. 
Blogs are extremely useful, both for the writer and reader. The writer may have a lot to share and the reader may want informal way to get the information and want to learn more. It is a good way for the business to reach more audience and improve the traffic of the website. The video below will explain the use of blogging.

Very simply put, eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous.

eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.

By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide webwith the aim of attracting new business, retaining current business and developing its brand identity.